In the animated world of Fairfax, a new series on Amazon Prime Video, there’s a brand at the center of the story described as “the holy grail of streetwear” and whose retail store is so dope that people literally walk through fire to get there.

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T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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